Everyone has different criteria for deciding.
Some will read any book to the end, slogging through piles of tripe or suffering endless boredom just so they can say they have read it. Several people I know of did this with The DaVinci Code and/or The Name of the Rose. (Please note that I am not belittling either book. It just happens to be a fact that many people think the former is tripe and the latter is boring).
Others will give it a couple of chapters (or 50 pages or so in the case of “chapterless” books like those of Terry Pratchett) before deciding.
Still others will read the reviews, read the blurb, skim the book and read the ending, and then decide they’re not interested.
Each method has its merits.
As for myself, I have occasionally finished badly written books because the story or concept was interesting in spite of the bad writing, or there was something I just had to find out (usually the resolution, but sometimes some small detail). More often, I will just stop reading.
If a writer's style annoys me, I stop reading if it continues to annoy after about 50 pages. One example is Elizabeth Peters. I started reading one of her Amelia Peabody mysteries and found the style very annoying, so I stopped reading. I will try again, however, as soon as I get my hands on the first book in the series.
If a book is dull but well written, I give it about 100 pages, because some stories start slowly, especially long novels that need to explain a lot of background before the actual story starts. If it has not picked up by then, I stop reading (unless the book was recommended by a reliable reader, in which case I may read another 100 pages). This happens mostly with long novels and non-fiction, especially travel books.
Sometimes I come across books that tell a good story and are, for the most part, well written, but there is something missing, some spark or soul that would make an average book into a good one and a great one into a masterpiece. Those I usually finish. The Secret Life of Bees by Sue Monk Kidd and The Eyre Affair by Jasper Fforde are good examples.
Sometimes books are spoiled for me by other books. Those I put aside to read at a later time when I have forgotten the book that did the spoiling. I stopped reading Gail Anderson-Dargatz's book The Cure for Death by Lightning because I had recently read The Secret Life of Bees, had not liked it much, and found too many similarities in the first chapter of Cure… (both are about girls from dysfunctional families). I am assured by people who have read both that Cure... is far superior to Bees..., but I need to distance myself before I can enjoy it.
I am always ready to give authors whose books I have not liked in the past a second chance, and have usually not regretted it (in spite of what I said in my review of The Eyre Affair, I did read the sequel, and liked it better). Even the best of writers sometimes write bad books.
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